On Monday, Snapchat announced a potential solution to that problem. Users could record or take photos of their screens to bring those videos to the wider internet, but there was no streamlined method. It presented a range of experiences and emotions, but little in the way of context, being divorced from the rest of the web. The problem: Snap Map lived exclusively inside Snapchat itself. Snap Map communicated the breadth of the disaster better than a slickly produced cable news broadcast ever could. Houston residents began sharing raw, intimate footage of paddling in canoes, huddling in shelters, and their living rooms filling with water. But when Harvey hit, the map’s real utility became clear. Two months before the storm, the social media app had debuted Snap Map, a crowdsourced, interactive feature that displays what’s happening on Snapchat around the world.Īt launch, Snap Map seemed mostly like a fun toy, albeit one with potential privacy implications Snap Map can broadcast your location to your friends if you opt in. When Hurricane Harvey wreaked destruction in Houston last August, the country turned not just to cable television, but also to Snapchat.
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